Remembering the future - Why past wisdom matters now | Ronika Chakrabarti | TEDxTrinityCollegeDublin

I didn't arrive in the Black Hills of South Dakota as a marketing professor, as an ethnographer, as a scholar who was deeply passionate about market creation and low resource environments such as the base of the pyramid. Nor did I arrive there as Ronica. I arrived in the Black Hills with my Lakota name Shunka Mak Pi Wolf Cloud Woman. And it is with that name I visited with Chief Blackspotted Horse who I call Izzy. And that visit with Izzy completely reframed my understanding of what leadership is. Izzy said ...