How Branding Works: Two Truths and a Lie | Adi Pocha

Good afternoon. Good afternoon ladies and gentlemen. Uh so today I'm going to speak about branding. Um and um I'm I'm I'm going to talk about what branding is. Um I'm also going to talk about uh how brands are created.I'm also going to talk about why people buy brands. Okay. And then finally, I'm going to talk about two truths and a lie in the world of branding.Okay. But but before I start, I I want to just share a an experience, a story with you. Okay.Um in in 1972, now that's admittedly some ways off. uh ...