Why Walmart’s Redesigning Its Private Label

Walmart is overhauling its largest private label brand: Great Value. It's been over a decade since Walmart refreshed Great Value, which it originally launched in 1993. Walmart's products themselves, and the prices of those Great Value products isn't changing, but they'll look different to shoppers on shelves.Those products have been perceived as a little outdated. I spoke to Walmart's head of private label and head of design, and they said in in surveys and conversations with consumers, people liked the qua ...