How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience
CNBC Television·2026-04-16 15:01

Shelly, thank you for joining us. Shelly is the President of Business Operations for the Charlotte Hornets. Charlotte, I would say, is, in many ways, sort of the under the radar darling of the NBA this year.We'll get into that in a second, but maybe to start, Shelly just explain to us what the President of Business Operations for an NBA team does what is your job. Well, thanks so much for having me. Appreciate you taking the time.You know, look, I think I would look at it like a point guard role, really lea ...

How The Charlotte Hornets Are Rebuilding Revenue And The Fan Experience - Reportify