Saudis Now Want Sports to Make Money, Clouding LIV Golf’s Future
Bloomberg Television·2026-04-18 05:15
Woo. Saudi Arabia may be rethinking one of its boldest sports bets. 100.LIV Golf. The Saudi Public Investment Fund has spent more than $5 billion backing the rival golf league since 2022, but LIV has struggled with low attendance, weak TV ratings, and heavy losses. Now, Saudi officials are considering cutting funding, according to people familiar with the matter.But, LIV Golf CEO Scott O'Neil pushed back on speculation in a memo to staff, saying this season, including this week's event in Mexico, will conti ...