Lowe's bets on kids, creators and Gen Z as Americans delay homebuying

Imagine you're driving past a shopping center with your child and instead of having them ask to stop at a toy store, they ask to go to Lowe's. Well, that's exactly what the home improvement retailer is hoping will happen. As a parent, you should not be sleeping on Lowe's.This relaunched their kids club program. >> As part of its revamped loyalty program, Lowe's has begun giving out lollipops and expanding its free kids workshops. So far, the workshops are offered to kids up to age 10, but more complex proje ...