Why do we buy things we cannot afford? | FT #shorts
Financial Times·2026-04-20 14:44

Have you ever bought something expensive even though you knew you probably shouldn't have. You might be doomspending. Doom spending is the increasingly common consumer behavior where people splurge on frivolous or unaffordable items to escape feelings of financial anxiety and it's shockingly common.An Ipso survey found around half of all Britons do it. The figure rising to 2/3 for millennial and Gen Z groups. Part of the reason is the economic reality many face, particularly among the youngest.UK unemployme ...

Why do we buy things we cannot afford? | FT #shorts - Reportify