A "dead internet" could happen within 3 years | Profound CEO James Cadwallader #ai #podcast

the risk of sounding a little dramatic, I think that we could experience a dead internet outcome in the next 3 years. I do think it's possible, maybe not likely, but you know, what does that mean. It means that in a world where humans just speak to AI to get the responses that they need, the incentive to publish content diminishes to the point of zero.We underestimate just how much we rely on first-party reporting to feed the information that AI uses to answer questions or to feed the information that appea ...