JetBlue accused of using customers’ private data to set ticket prices

JetBlue is getting sued now over allegedly collecting customers personal data without their consent and then using it to set ticket prices. According to the complaint, the airline is manipulating prices in real time, using things like your search history to quote, "Make as much money as they can on fairs." The lawsuit says the airline even admitted to doing it on social media, citing this exchange on X, where the plaintiff wrote to JetBlue's customer service account about the high prices he was trying to se ...