The sparkling water wars are just getting started #shorts #markets

What about price. Where do you want your product to exist in the spectrum on price. We definitely want to exist in the high end and as we know it's been much talked about it we are in a K K-shaped economy right now.We serve that upper K. We want to bring everybody in but you want to be in the premium segment. I think you want to focus on gross margin improvement so you can cuz that's really the oxygen of our business. So when we sell at a premium price point we can we can improve our gross margin then reinv ...