X @Wu Blockchain

Bybit CEO Ben: Why We Didn't Renew the F1 SponsorshipIn an April 23 interview with When Shift Happens, Bybit CEO Ben Zhou @benbybit explained why the company did not renew its Red Bull F1 sponsorship. He said the commercial value of F1 sponsorship had been declining year by year, while the cost of activating all the sponsorship rights kept rising. Maintaining the execution team alone could cost far more than the sponsorship fee, making a renewal unlikely to break even.Zhou also noted that the same guests we ...