Can Tinder win back women | FT #shorts

Tinder is trying to fix one of its biggest problems. Simply too few women are using the app. Esmeras suggest that around three quarters of the dating app's users are men.And that imbalance has contributed to a decline in Tinder's popularity. Monthly active users have fallen from around 65 million in 2021 at the height of the pandemic to around 50 million last year. Now, MatchGroup's chief executive Spencer Rascoff says attracting women is his top priority for the group's flagship app.He argues that if Tinde ...