Reclaiming Grasse’s perfume heritage #shorts
60 Minutes·2026-05-12 00:50
A lot of people thought the perfume industry here was over. Yes, a lot of people say it's the end of the perfume. Why did you think you could make a difference.Because we have the knowledge and we have the weather and we have everything to get success. So, we think it's possible and we are working on it every day. Since taking office in 2014, the mayor has filled the streets with thousands of pink umbrellas, a tribute to the rose and a picture-perfect backdrop for the 2 million tourists who visit Grasse eac ...