How This Major Grocery Store Chain Became a Cult-Favorite

So the Aldi Finds section, I guess, apparently your fans have dubbed that the "Aisle of Shame." Right. So this is where a merchandiser has figured out something. There's like a 4-million-person Facebook group dedicated to this specific aisle.Where did this come from — this aisle. The origins of that actually goes back to our origins in Europe. If you've been to Europe, they don't have a lot of the competitors that we have here, a lot of the big box stores.So Aldi actually had a pretty big business and still ...