Who owns your eyes ? | Marine Tanguy | TEDxDurhamUniversity

[applause] [applause] Who owns our eyes and who profit from them. That's the question my researcher Jay Dar and I asked ourself at the beginning of last year and what we discovered is well worth a talk today. First part of this answer is the advertising sector whose revenue from optical attention reached 1.14% trillion in 2025.If we were to look at only the digital side of that revenue that's 400 billion targeted at 6 billion people 12 billions of eyes non-stop targeted. The second part of the answer is our ...