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CoinDesk·2026-07-17 13:33
Commercial Partnership & Branding - Texas Tech University secured a 15-year stadium naming rights agreement with AI infrastructure firm Galaxy [1] - The deal is valued at $75 million, marking one of the largest naming rights contracts in collegiate athletics [1] Strategic Industry Shift - Jones AT&T Stadium will be rebranded as Galaxy Stadium, reflecting the growing influence of AI infrastructure companies in sports sponsorship [1]