Bloomberg Technology·2026-08-12 19:00Market Dynamics & Product Strategy - Google unveiled a slew of new hardware including the latest generation of Pixel smartphones at the Made by Google event [1] - Consumer tech companies face a severe memory shortage leading to higher prices and reduced memory allocation in starting models [1][2] - Google pledged to out-engineer the memory shortage while maintaining its hardware rollout [2] - The new Pixel lineup features incremental changes focusing on performance, durability, and a standout camera flash notification feature called highlight [3] - Google maintains the same hardware design for its third consecutive year, contrasting with Apple's iPhone series in its second year and Samsung's bolder foldable designs [4] Industry Innovation & Health Technology - Google entered the wearables news space by introducing insulin resistance tracking features as a precursor indicator for prediabetes and type two diabetes [4][5] - The health feature utilizes a combination of artificial intelligence and biometric sensing, such as skin temperature and heart-related sensors, to track physiological markers and estimate insulin resistance [6] - The system sends user notifications when sensing shifts in physiological patterns to prompt medical follow-ups, while clarifying it does not offer medical diagnoses or advice [6][7]