The Building Blocks of GTM Orchestration — Arman Vaziri, Ramp

[music] >> Yeah, I really appreciate everybody showing up. Uh, as Madhu mentioned, my name's Armon. I lead our product and sales-led growth engineering teams at Ramp. Um, and today I'm going to talk to you about, uh, the building blocks of go-to-market orchestration. And um, to kick it off, like, what do I mean by go-to-market orchestration? Effectively, like, what we're building towards is the ability to just describe a motion, right? Whether it's like playbooks or experiments or like evergreen campaigns t ...