永辉超市，道歉！

Core Viewpoint - The incident of "reverse rounding" at Yonghui Supermarket has raised significant public concern, leading to a company-wide policy change to ensure customer payments do not exceed marked prices [3][11]. Group 1: Incident Overview - Yonghui Supermarket acknowledged the existence of "reverse rounding" practices in several non-adjusted stores across Chongqing, Hebei, and Beijing, confirming customer complaints about the Chongqing Jinyuan Times store [3][8]. - The company implemented a new policy on April 29, mandating that cash payments round down to the nearest whole number, ensuring that customers pay no more than the marked price [3][11]. Group 2: Customer Complaints - A customer reported being charged 8 yuan for a product marked at 7.96 yuan due to the store's rounding policy, which was not disclosed prior to checkout [8][11]. - Systematic instances of this rounding practice were found across multiple stores in Chongqing, with various products being charged higher than their marked prices [8][11]. Group 3: Legal and Ethical Implications - The practice of "reverse rounding" is considered potentially illegal as it deprives consumers of their right to be informed and to engage in fair transactions [11]. - The incident reflects a lack of integrity and legal awareness among some businesses, highlighting the importance of consumer rights [11]. Group 4: Financial Performance - Yonghui Supermarket reported a revenue of 67.57 billion yuan for 2024, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, which is an increase in losses compared to the previous year [12]. - For Q1 2025, the company recorded a revenue of 17.48 billion yuan, down 19.32% year-on-year, with a net profit of 148 million yuan, a significant decline of 79.96% [12].