日经中文网·2025-04-30 06:10Core Viewpoint - The demand for Mini LED TVs is rapidly increasing in China, driven by government subsidy policies and a significant rise in shipments, which are expected to impact global pricing and market dynamics [2][6][9]. Group 1: Market Dynamics - Mini LED TVs have a global market share of 3% as of 2024, while traditional LCD TVs dominate at 94% [6]. - The average price of a 55-inch Mini LED TV is $901, positioned between LCD TVs at $501 and OLED TVs at $1,317 [6]. - In the last quarter of 2024, shipments of Mini LED TVs to China reached 2.02 million units, a 2.3-fold increase compared to the previous quarter, accounting for 65% of global shipments [6][9]. Group 2: Government Policies and Consumer Behavior - China's subsidy policy for replacing old appliances has significantly boosted the sales of Mini LED TVs, with subsidies ranging from 15% to 20% of the purchase price [6][9]. - Larger screen sizes, such as 85-inch and 98-inch TVs, receive higher subsidies, leading to increased sales and potential supply shortages for certain components [7]. Group 3: Competitive Landscape - Prior to 2023, the Mini LED TV market was largely dominated by Samsung, but Chinese companies like TCL and Hisense have rapidly gained market share, reaching 25% and 24% respectively in 2024, surpassing Samsung's 20% [9]. - Sony is increasing its supply of Mini LED TVs in Japan, with plans to boost production significantly, while reducing OLED TV supply [13]. Group 4: Pricing Trends - The price of 98-inch Mini LED TVs has decreased by 49% year-on-year, dropping to $3,374 in the last quarter of 2024, indicating a trend of declining prices in the segment [11][12]. - The shift towards larger TVs is leading to a commoditization of the market, with expectations of continued price reductions [12].