德系豪车求变：“必须研究中国的产品、技术和供应商”

Core Insights - The article highlights the increasing urgency among German luxury car manufacturers to adapt to the rapidly evolving Chinese electric vehicle (EV) market, as traditional sales and profits have declined while new competitors gain traction [1][5][10] Group 1: Market Dynamics - The Chinese EV market has grown significantly, now accounting for a substantial share of the overall automotive market, prompting luxury brands to reassess their strategies [1][5] - German luxury carmakers, including Audi, BMW, and Mercedes-Benz, are intensifying their focus on the Chinese market, with executives making multiple visits to engage with local consumers and competitors [2][4] Group 2: Product Strategy - At the Shanghai Auto Show, luxury carmakers unveiled a strong lineup of products tailored for the Chinese market, showcasing advanced technologies and new models [2][5] - Audi has introduced a dual-brand strategy to cater to different consumer segments, while BMW is investing heavily in new platforms and technologies, emphasizing safety and overall optimization rather than just technical specifications [5][7][11] Group 3: Supply Chain and R&D - The article notes a shift in focus towards local Chinese suppliers, as their rapid response and customization capabilities are increasingly recognized as essential for success in the competitive market [9][10] - German automakers are establishing R&D centers in China to enhance local product adaptation and innovation, with a growing emphasis on integrating local technological advancements into their global strategies [11][10]