“不白来啊都不白来”，山东景区日撒3000斤蛤蜊让游客“赶海”！赏花、看戏剧等假日文旅消费预计持续走高

Core Viewpoint - The "May Day" holiday has seen a surge in cultural and tourism consumption, with innovative immersive experiences being introduced across various regions, leading to a vibrant holiday market [1]. Group 1: Travel Trends - The travel heat index for the "May Day" holiday is expected to reach a new high since 2023, with hotel search popularity doubling and flight search interest increasing by 80% compared to the previous week [1]. - The market is showing a trend of strong supply and demand, with a shift towards quality leisure and vacation travel [1]. Group 2: Innovative Experiences - In Shandong Rizhao, a beach resort has introduced a unique initiative where staff scatter clams along the shore to enhance the experience for visitors, ensuring they leave with something [4][6]. - The initiative has garnered significant online attention, with visitors expressing excitement about the clam-catching experience [6]. Group 3: Cultural Events - In Beijing's Changping district, two large music events are expected to attract over 70,000 attendees during the holiday, promoting a "music + cultural tourism" immersive experience [7]. - Various cultural activities are planned, including a large immersive lantern festival and a mini off-road running event, aimed at enhancing visitor engagement [9]. Group 4: Increased Capacity and Offerings - In Zhengzhou, the "Only Henan · Drama Fantasy City" has increased its operational capacity by adding over 300 temporary service positions and extending operating hours to 13 hours, with more than 200 performances scheduled daily [11]. - In other regions, such as Fujian and Zhejiang, new immersive experiences and events are being launched, showcasing local culture and attracting tourists [13]. Group 5: Popular Destinations - The top ten domestic travel destinations during the "May Day" holiday include Beijing, Chengdu, Shanghai, and Kunming, indicating a strong interest in these locations [13].