“有人模仿我的脸”？胖东来：已发律师函！

Core Viewpoint - The opening of the "胖都来" store in Zhejiang has sparked controversy due to its name's similarity to the well-known brand "胖东来," leading to legal actions and public attention [1][5][6]. Group 1: Company Overview - "胖都来" is a subsidiary of Zhejiang 盈中控股集团, which opened its first store on May 1, 2023, in Haining, Zhejiang, with a focus on a "shared platform + omnichannel operation" model [5]. - The store's opening day saw significant foot traffic, with some products sold out, and a second phase of a 30,000 square meter smart commercial complex is expected to launch in October [5][6]. Group 2: Legal and Market Response - "胖东来" has taken legal action against "胖都来," including filing a complaint with local market supervision authorities and sending a lawyer's letter, citing potential consumer confusion due to brand similarity [5][6]. - "胖都来" claims its name reflects the owner's surname and emphasizes a philosophy of abundance and quality in its offerings, distancing itself from any intent to mimic "胖东来" [6][7]. Group 3: Market Performance - "胖东来" reported a sales figure of 1.749 billion yuan for April 2023, with a cumulative annual sales exceeding 8 billion yuan, reaching 8.027 billion yuan [7].