高达45年，着眼中美实现新增长

Core Viewpoint - Bandai Namco Holdings aims to enhance the Gundam IP, which has annual sales of 140 billion yen, by expanding overseas markets, particularly through a Hollywood live-action film and increasing the number of Gundam model specialty stores in China to three times the current number [1][4]. Group 1: Expansion Strategies - The company is collaborating with Legendary Pictures to produce a live-action Gundam movie in Hollywood, which is expected to boost its recognition in North America [1][3]. - In addition to the live-action film, Bandai Namco plans to self-distribute other film works in North America to promote its brand more effectively [3]. - The company intends to increase the number of Gundam model specialty stores in China from the current seven to a total of 20 by 2027, significantly expanding its retail presence [6]. Group 2: Financial Performance - The Gundam-related annual revenue is projected to reach 148 billion yen for the fiscal year ending March 2025, doubling in the last decade and ranking second only to the Dragon Ball franchise [5]. - The Gundam IP has maintained its longevity due to its high degree of creative freedom, allowing for diverse storytelling and character development [5]. Group 3: Product Development and Challenges - The Gundam model sales have been growing globally, with overseas sales accounting for 50% of total sales, and the product range has expanded to approximately 5,000 types [6]. - A new factory in Shizuoka Prefecture is set to increase production capacity by 35% to meet the rising demand for Gundam models, although challenges remain in ensuring supply meets demand [7]. - The company is also planning to launch a new trading card game that combines figurines and cards, with a global rollout expected after 2026 [6].