今年的五一消费，我确实没想到

Core Viewpoint - The article discusses the significant changes in travel and accommodation trends during the May Day holiday, highlighting a surge in demand and price increases across various travel sectors, particularly in less traditional tourist destinations and accommodations [8][29][46]. Group 1: Travel Trends - The May Day holiday is expected to break records in terms of travel volume, with domestic flight bookings exceeding 5.42 million, a 31% increase compared to the previous year [9][20]. - The average daily traffic on national highways is projected to reach approximately 62 million vehicles, indicating a rise in self-driving trips [10]. - Popular destinations are experiencing a price increase in flight tickets, with over 70% of tickets for hot destinations rising by 2%-5% [20][21]. Group 2: Accommodation Price Changes - Hotel prices have surged, particularly in county and lesser-known scenic areas, with some hotels seeing price increases of over 300% during the holiday [30][43]. - For example, a hotel in Xuchang increased its price from 163 yuan per night to 672 yuan, marking a 312.3% rise [42][43]. - In major cities, hotel prices have also risen significantly, with increases ranging from 40% to 195%, such as a hotel in Xi'an that saw a 195.4% increase from 174 yuan to 514 yuan [39][40]. Group 3: Changing Consumer Demographics - There is a notable shift in the demographic of travelers, with an increase in older tourists, particularly those over 60, who now make up over 35% of visitors at popular attractions, an increase of 8 percentage points from the previous year [84]. - The article highlights the rise of "reverse tourism," where travelers are increasingly exploring county and small-town accommodations, leading to a significant increase in bookings in these areas [46][49]. - The influx of foreign tourists is also notable, with a 173% increase in inbound travel orders during the May Day holiday compared to last year [66][67].