“价格暴涨100%”！“免税直邮”结束，小卖家暂停发货，多个平台出手应对

Core Viewpoint - The cancellation of the $800 de minimis exemption policy by the U.S. is expected to significantly impact cross-border e-commerce, leading to increased costs for sellers and potential market exits for smaller businesses [1][2][6]. Group 1: Policy Changes and Impacts - The U.S. officially terminated the $800 de minimis exemption on May 2, 2024, which previously allowed low-value goods from China to enter the U.S. without tariffs [1][4]. - This policy change is projected to result in annual losses of up to $47 billion for businesses and consumers, disproportionately affecting low-income groups [1][2]. - The new regulations require that packages valued under $800 must now pay a tariff of 120% or $100 per item, significantly increasing costs for sellers who previously enjoyed zero tariffs [6][10]. Group 2: Seller and Platform Responses - In response to the increased costs, sellers and platforms are considering price hikes, with some already implementing increases of around 30% on various products [8][10]. - Many sellers are pausing shipments to the U.S. to reassess their strategies, with reports indicating that logistics costs have risen to levels exceeding product prices [1][3]. - Platforms like Temu and SHEIN are shifting towards a "semi-managed" model, emphasizing the need for overseas warehousing to maintain competitiveness [9][10]. Group 3: Market Dynamics and Future Outlook - The cancellation of the exemption is expected to accelerate market consolidation, favoring larger sellers with robust supply chains while putting smaller sellers at risk of exiting the market [10]. - The industry is likely to transition from a direct shipping model to a "sea freight + overseas warehouse" model, which may lead to a more globalized warehousing network [10]. - The long-term implications suggest a shift from price competition to value competition, with an emphasis on branding and compliance becoming critical for survival [10].