国际金价回落+节日促销，有品牌首饰金报价重返“8字头”

Core Viewpoint - The article highlights the recent decline in international gold prices and its impact on the gold jewelry market, with many brands offering significant discounts during the "May Day" holiday period [1][3]. Price Trends - International gold prices have recently decreased, with COMEX gold futures closing at $3247.4 per ounce on May 2, down 7.48% from the peak of $3509.9 per ounce on April 22 [3]. - As a result of the price drop, many brand jewelry prices have fallen below 1000 yuan per gram, with some brands like Lao Miao Gold priced at 987 yuan per gram and others like Chow Tai Fook at 998 yuan per gram [3]. Promotional Activities - During the "May Day" holiday, major gold jewelry brands launched promotional activities, with significant discounts. For instance, after discounts, the price at Zhou Dazheng stores was observed to be 858 yuan per gram [3]. - Chow Tai Fook introduced a promotion offering a 10% discount on specified pricing categories and a reduction of 60 yuan per gram on certain gold products, expected to last until June unless international gold prices rise significantly [4]. Demand Trends - According to the World Gold Council's Q1 2025 Global Gold Demand Trends Report, global gold demand reached 1206 tons in Q1 2025, a 1% year-on-year increase, despite a decline in gold jewelry demand [6]. - In China, gold consumption in Q1 2025 was 290.492 tons, a decrease of 5.96% year-on-year. Specifically, gold jewelry consumption fell by 26.85% to 134.531 tons, while gold bars and coins saw a 29.81% increase to 138.018 tons [6].