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Core Viewpoint - The article discusses the rise of the "Guzi economy," driven primarily by Generation Z, who are increasingly spending on merchandise related to anime, games, and other pop culture phenomena, leading to both passionate consumption and financial anxiety among young consumers [4][10]. Group 1: Guzi Economy Overview - The term "Guzi" originates from Japanese and refers to merchandise derived from various intellectual properties (IPs) such as anime and games, with "eating Guzi" signifying the consumption behavior of fans [4]. - Generation Z is identified as the main driving force behind the Guzi economy, with some willing to spend exorbitant amounts on their favorite merchandise, while others face anxiety due to overspending [4][6]. Group 2: Consumer Behavior and Spending Patterns - A consumer named Sanqi spent 12,000 yuan on her "dream Guzi," showcasing the emotional connection and excitement associated with collecting [6][8]. - Monthly spending on Guzi can range from 2,000 to 3,000 yuan, with prices for ordinary merchandise typically between 500 and 1,000 yuan, while rare items can exceed 8,000 yuan [8]. - The complexity of purchasing through "group buying" often leads consumers to lose track of their spending, resulting in a lack of financial awareness [8][10]. Group 3: Impact of Live Streaming and Social Media - The rise of live streaming has created a new consumption vortex, where young consumers engage in impulsive spending, often leading to financial strain [9][10]. - Consumers express feelings of anxiety related to their spending habits, particularly when they cannot acquire desired items, leading to a cycle of emotional and financial stress [10]. Group 4: Entrepreneurial Ventures in the Guzi Market - Some individuals, like Lin Chuan, have turned their passion for Guzi into entrepreneurial ventures, opening online stores and leveraging market trends to profit from merchandise sales [11][12]. - The market for secondary sales of Guzi has seen significant growth, with the market size for derivative products in China increasing from 5.3 billion yuan in 2016 to 102.3 billion yuan in 2023 [12]. - Lin Chuan's experience highlights the volatility of the market, where prices can fluctuate dramatically due to oversupply and speculative trading [13][14].