“五一”假期消费市场红火！入境游增超一倍

Core Insights - The "May Day" holiday showcased a vibrant consumer market in China, with retail and catering sales increasing by 6.3% year-on-year according to the Ministry of Commerce [1] - The transportation sector saw a significant rise in cross-regional movement, with an estimated 1.467 billion trips made from May 1 to May 5, reflecting an 8.0% increase year-on-year [1] - The tourism sector thrived, with many provinces reporting double-digit growth in both visitor numbers and total tourism revenue during the holiday [1] Retail and Catering Performance - Key monitored retail and catering enterprises experienced a sales increase of 6.3% year-on-year during the holiday [1] - Sales from monitored catering enterprises rose by 8.7% year-on-year, indicating strong demand in the food service sector [1] - The Meituan platform reported over 105% year-on-year growth in orders for local specialty dishes from non-local tourists [1] Tourism Trends - Popular domestic travel destinations included major cities such as Beijing, Shanghai, and Guangzhou, with significant growth in bookings for less-traveled areas like Xinjiang and Tibet, averaging over 100% increase [2] - The implementation of a 240-hour visa-free transit policy led to a more than 100% increase in inbound tourism orders during the holiday [2] - Cultural experiences and diverse activities attracted foreign tourists, contributing to a robust recovery in inbound tourism [2] Consumer Goods Sales - The "old-for-new" policy positively impacted consumer goods sales, with home appliances, automobiles, and communication devices seeing year-on-year sales growth of 15.5%, 13.7%, and 10.5% respectively [3] - E-commerce platforms reported over 20% year-on-year growth in sales of smart home products during the holiday [3]