Core Viewpoint - The "May Day" holiday showcased a vibrant consumer market in China, with significant growth in retail and tourism sectors, indicating strong economic vitality [2][3]. Group 1: Consumer Market Performance - During the "May Day" holiday, key retail and catering enterprises in China saw sales increase by 6.3% year-on-year [2]. - The total number of cross-regional travelers from May 1 to May 5 reached 1.467 billion, averaging 293 million per day, which is an 8.0% increase year-on-year [2]. - Restaurant sales from monitored enterprises grew by 8.7% year-on-year during the holiday [2]. - Orders for local specialty dishes from tourists on the Meituan platform surged over 105% year-on-year [2]. Group 2: Tourism Sector Insights - The tourism sector thrived, with several provinces reporting double-digit growth in both visitor numbers and total tourism revenue during the first three days of the holiday [2]. - Popular domestic travel destinations included major cities such as Beijing, Shanghai, and Guangzhou, while low-tier cities also saw a rapid release of tourism consumption [3]. - The implementation of a 240-hour visa-free transit policy led to a more than 100% year-on-year increase in inbound travel orders during the holiday [3]. - Foreign tourists engaged in cultural experiences and shopping, contributing to a vibrant tourism atmosphere [3]. Group 3: Consumer Goods Sales - The "old-for-new" policy positively impacted sales, with home appliances, automobiles, and communication equipment seeing year-on-year sales growth of 15.5%, 13.7%, and 10.5% respectively [4]. - Sales of smart home products on monitored e-commerce platforms increased by over 20% year-on-year during the holiday [4].
“五一”假期消费市场红火!入境游增超一倍
券商中国·2025-05-06 02:20