【乘联分会论坛】2025年3月乘用车区域市场流向分析

Core Viewpoint - The article highlights the strong growth in China's passenger car market, particularly in the first quarter of 2025, driven by favorable policies and regional demand variations, with a notable increase in retail sales and a shift towards electric vehicles [2][3][4]. Group 1: Passenger Car Market Trends - In January to March 2025, the national passenger car market retail sales grew by 6% year-on-year, with significant growth observed in February and March [2][3]. - February saw retail sales of 1.385 million units, a 25% increase year-on-year, while March recorded 1.94 million units, a 15% increase year-on-year and a 40% month-on-month growth, marking a historical high for March [3][4]. - Cumulatively, retail sales reached 5.13 million units in the first quarter of 2025, reflecting a 6% year-on-year increase [4]. Group 2: Regional Market Analysis - The article identifies a new growth pattern in the car market, characterized by stronger performance in northern regions compared to southern regions, with Northeast and Northwest markets showing significant growth [5][6]. - In March 2025, the Northeast and Northwest regions exhibited robust growth, while the Central and Southern regions lagged behind, indicating a recovery in the Eastern markets post-Spring Festival [5][6][7]. - The Northeast region maintained a high market share of 5.9% in early 2025, while the Central Yellow River region showed a declining trend from 9.2% in 2019 to 8.4% in 2024 [6][9]. Group 3: Market Structure Changes - The article discusses the structural changes in the passenger car market, with a notable increase in the share of A00 and A0 class electric vehicles, particularly in the Northeast and Northwest regions [10][14]. - The demand for SUVs is strong in the Central and Western regions due to geographical factors, while the Eastern regions show a preference for lower-end electric vehicles [11][12]. - The article emphasizes the impact of government subsidies on the growth of economic electric vehicles, which have become a significant part of the market, especially in regions benefiting from the "two new" policies [14]. Group 4: New Energy Vehicle Market - The new energy vehicle market is experiencing strong growth, with pure electric and plug-in hybrid vehicles showing significant increases in market share [12][13]. - In regions like Hainan and Tianjin, the share of new energy vehicles has reached around 60%, indicating a robust growth trend [13]. - The article notes that traditional fuel vehicles still dominate in the Central and Western regions, where their share remains around 60%, while Eastern regions have surpassed 50% for new energy vehicles [12][13].