84岁大佬疑自曝遭儿子儿媳逼宫，深埋80后记忆中的品牌塌房了？

Core Viewpoint - The article discusses the internal family conflict within the long-established Chinese shoe company, Double Star Celebrity Group, highlighting the power struggle between the founder and his family members, which has led to significant operational disruptions and legal actions [1][2]. Group 1: Company Background - Double Star Celebrity Group was founded from the state-owned Qingdao No. 9 Rubber Factory in 1921 and became a leading brand in the Chinese footwear industry under the leadership of founder Wang Hai [3]. - Wang Hai, known as the "Shoe King," has seen his personal shareholding in the company decrease to approximately 21.88%, while Qingdao Xingmaida Trading Co., Ltd. has become the largest shareholder with a 56.96% stake [2]. Group 2: Recent Developments - An open letter from 84-year-old founder Wang Hai accused his son, daughter-in-law, and grandson of attempting to seize control of the company, including allegations of physical intimidation and property damage [1]. - The company has temporarily suspended all external authorization activities due to the ongoing family dispute, which has raised concerns about its operational stability [1]. Group 3: Financial and Operational Challenges - In recent years, Double Star has shifted its focus from mainstream sports markets to lower-tier markets and elderly footwear, relying on low-price strategies to survive, but faces significant transformation challenges [6]. - The company has been linked to financial distress, with its subsidiary, Qingdao Double Star Group Hanhai Footwear Co., Ltd., being listed as a dishonest executor in April 2025 [6].