新消费“闪亮”假期！重仓股贡献近20倍收益，这些基金已布局

Core Viewpoint - The rising trend of trendy consumer products, particularly during the recent holiday period, has sparked significant market interest and investment opportunities in new consumption brands [1][2]. Consumption Trends - During the "May Day" holiday, consumer spending in retail and dining saw notable growth, with Beijing receiving 17.9 million tourists, a 5.6% increase year-on-year, and total tourism expenditure reaching 20.98 billion yuan, up 6.9% [3]. - New consumption brands like Pop Mart, Mixue Ice City, and gold jewelry brands have emerged as highlights, with some stocks seeing over 100% gains this year [2][5]. - The demand for trendy consumer products, particularly in the context of cultural and emotional value, is increasingly appealing to younger consumers [4][8]. Investment Shifts - Fund managers are shifting their focus from traditional sectors like liquor to exploring long-term investment value in new consumption brands, with some stocks achieving returns of nearly 20 times [2][8]. - As of early May, Pop Mart's stock price has risen over 115% this year, while other brands like Old Puhuang Gold and Mixue have also seen significant increases [5][6]. Consumer Behavior - Younger consumers are showing a preference for products that offer emotional value and cultural significance, reflecting a growing cultural confidence among the youth [4][9]. - The trend of "Guzi Economy," which encompasses anime and gaming-related products, is gaining traction among younger demographics [3][8]. Fund Holdings - The number of public funds holding Pop Mart has reached 182, with total holdings exceeding 60 million shares, indicating strong institutional interest [6]. - Funds like Changcheng Hong Kong Stock Connect Value Select have maintained significant positions in Pop Mart since early 2023, highlighting the stock's appeal [6][10]. Future Outlook - The emergence of "phenomenal" consumer companies is reshaping investment strategies, with a focus on understanding the preferences of younger consumers and their inclination towards innovative and culturally relevant products [9][10].