明日开幕！FBIF2025来了！

Core Viewpoint - The current consumer market is rapidly evolving, facing challenges such as supply chain issues, rising costs, channel transformations, and changing consumer demands. Companies are increasingly finding it difficult to grow in a competitive landscape. The FBIF2025 Food and Beverage Innovation Forum aims to address these challenges and explore strategies for creating standout products, optimizing channel layouts, and expanding into international markets [1]. FBIF2025 Forum Highlights - The FBIF2025 forum will consist of a general assembly and eight parallel sub-forums, with a new product development sub-forum added to discuss innovative product creation and breakout strategies. The channel innovation sub-forum will focus on overseas market channels, particularly in the Middle East and Southeast Asia [7][25]. FBIF Wow Food Innovation Award Preview - The FBIF Wow Food Innovation Award is a global award focused on food and beverage innovation, featuring three main categories: product, packaging, and marketing. The award ceremony will take place on May 8, 2025, and aims to highlight outstanding innovations in the industry [350][351]. FBIF Food Innovation Exhibition - The FBIF Food Innovation Exhibition will run concurrently with the forum, featuring over 600 exhibitors and covering an area of more than 62,000 square meters. It will showcase over 300 innovative brands and is expected to attract more than 47,000 visitors [354][355]. FBIF2025 Channel Dinner - Two channel dinners will be held during FBIF2025, one focusing on domestic channels and the other on international market expansion. The dinners aim to facilitate deep connections between brands and channel partners [418][421]. Industry Trends and Insights - The food and beverage industry is entering a phase of seeking stability while pursuing growth and innovation. The FBIF2025 forum will explore various dimensions such as AI empowerment, organizational capabilities, product value chain reconstruction, and global market strategies [25][57]. - The functional food market is projected to reach $275.77 billion by 2025, with a compound annual growth rate of 7.9% during the forecast period. The FBIF2025 forum will discuss trends in functional ingredients related to sports nutrition, weight management, and immune enhancement [190]. Packaging Innovation - Packaging is a critical aspect of brand communication and sales promotion. The FBIF2025 Packaging Innovation Forum will feature top designers from around the world to explore how packaging can enhance product value and attract global consumers [263]. Marketing Innovation - The FBIF2025 Marketing Innovation Forum will focus on effective marketing practices, including leveraging social media platforms for brand influence and exploring new trends in retail media. It will feature case studies from leading brands in the industry [296].