于东来连发10条动态，有艺人致歉！“胖东来”，还好吗？

Core Viewpoint - The article discusses the challenges faced by the well-known brand "胖东来" (Pang Dong Lai), including a marketing controversy with a similarly named competitor "胖都来" (Pang Dou Lai) and negative publicity from self-media sources [1][5]. Group 1: Marketing Controversy - The opening of "胖都来" in Zhejiang has sparked controversy due to its name being similar to "胖东来," leading to confusion among consumers [3][4]. - Several celebrities recorded congratulatory videos for "胖都来," but these were later removed following public backlash and a formal apology from actor Zhao Liang, clarifying no commercial ties with "胖都来" [4][6]. - Legal experts suggest that "胖都来" may be infringing on "胖东来"'s trademark rights, as the names are similar and could mislead consumers [4][6]. Group 2: Self-Media Criticism - Self-media has accused "胖东来" of exploiting low-cost jade to make excessive profits, leading to public criticism of its product quality [5][6]. - In response, "胖东来" founder 于东来 (Yu Dong Lai) invited critics to visit and investigate the company, emphasizing transparency [6][7]. - The local market regulatory authority found no violations during their inspection of "胖东来," and actions were taken against the self-media account that spread false information [7][8]. Group 3: Broader Implications - The article highlights the challenges faced by prominent companies in the self-media era, where misinformation can spread rapidly and harm reputations [8][10]. - It calls for stricter regulations and accountability from platforms hosting self-media content to prevent the spread of false information and protect businesses [10][11]. - The need for improved media literacy among the public is emphasized to combat the spread of rumors and ensure fair market competition [11].