公募业重大改革！多方位详解来了

Core Viewpoint - The article discusses the "Action Plan for Promoting High-Quality Development of Public Funds" released by the China Securities Regulatory Commission (CSRC), which aims to reform the public fund industry to better align with investor interests and enhance the stability of investment behaviors [1][2]. Group 1: Reform Measures - The "Action Plan" proposes 25 reform measures across six areas, focusing on transitioning the industry from "scale-oriented" to "investor return-oriented" to achieve high-quality development [2][4]. - A core aspect of the reform is the establishment of an industry evaluation system centered on fund investment returns, incorporating performance benchmarks and profit rates that directly affect investor interests [2][3]. Group 2: Performance Benchmarking - The performance benchmark serves as a "anchor" and "yardstick" for fund companies, helping to clarify investment styles and constrain investment behaviors, thus preventing significant deviations from product names and positioning [3][4]. - The plan emphasizes the need for a regulatory guideline on performance benchmarks and the establishment of a performance benchmark database, which will include mechanisms for setting, modifying, disclosing, and evaluating benchmarks [4][5]. Group 3: Fee Structure - The introduction of a floating management fee structure linked to fund performance is a key point of the "Action Plan," allowing for differentiated management fees based on the fund's performance relative to benchmarks [5][6]. - Fund companies will be required to adjust their fee structures gradually, with a focus on ensuring that management fees are reduced for underperforming funds and increased for those that significantly exceed benchmarks [5][6]. Group 4: Incentive Alignment - The "Action Plan" aims to strengthen the alignment of interests between fund companies, executives, fund managers, and investors by enhancing the weight of investment returns in performance evaluations [6][7]. - Fund companies are encouraged to establish a compensation management mechanism linked to fund investment returns, with specific performance metrics influencing the compensation of fund managers [6][7]. Group 5: Institutional Development - The plan outlines measures to accelerate the development of first-class investment institutions, including improving governance, enhancing investor service capabilities, and supporting the coordinated development of equity and fixed-income funds [8]. - It also proposes a high-quality development demonstration plan for small and medium-sized fund companies, promoting their unique operational characteristics and improving overall industry competitiveness [8].