最懂性价比的年轻人，半年只买五样东西

Core Viewpoint - The article discusses a shift in consumer behavior towards valuing practical, long-lasting products over trendy or expensive items, reflecting a more conscious approach to consumption [1][4]. Group 1: Consumer Behavior Trends - There is a growing consensus around "long-termism" in consumption, with ideas like "only five pairs of pants are needed" and "50 items for a lifetime" gaining traction [3]. - The concept of the "Fourth Consumption Era" introduced by Japanese sociologist Minoru Miura highlights a change in consumer mindset, moving away from blind pursuit of novelty and status [1]. Group 2: Community Engagement Initiative - The "Post-Wave Research Institute" and "Tide" have launched a campaign called "Best 100," inviting readers to identify and share their most trusted, durable products [4][6]. - The initiative includes a real-time shared document for consumers to nominate reliable items, share their "life repurchase list," and discuss hidden gems and overpriced products [7]. Group 3: Campaign Details - The collection period for nominations runs from May 7 to May 21, with results to be announced on May 28, culminating in a list of 100 classic products recognized for their long-term value [8]. - The campaign aims to promote "smart consumption" as a new lifestyle choice, encouraging consumers to select truly worthwhile items rather than following trends [10].