21世纪经济报道·2025-05-08 12:25Core Viewpoint - Hisense Group and Midea Group have signed a strategic cooperation agreement to collaborate in areas such as AI applications, advanced manufacturing, and smart logistics, marking a significant partnership between two major players in the Chinese home appliance market [1][2][3]. Group 1: Strategic Cooperation Details - The cooperation will focus on digitalization and AI application platform development, green factories, industrial internet, and global capacity layout [1][2]. - Both companies aim to enhance supply chain collaboration and operational efficiency through this partnership, addressing the challenges of a saturated home appliance market [8][9]. Group 2: Leadership and Management - Key executives from both companies, including the chairmen and vice presidents, have extensive experience in market management and financial operations, indicating a strong focus on operational efficiency and supply chain optimization [4][5][6]. - The financial leaders of both companies have successfully implemented significant cost control measures and supply chain improvements in their respective organizations [5][6]. Group 3: Market Context and Competition - This strategic partnership is notable as it occurs amidst direct market competition between Hisense and Midea in various product categories, reflecting a complex competitive landscape in the home appliance industry [2][12]. - The collaboration is seen as a response to the need for both companies to adapt to changing market dynamics and to leverage each other's strengths in supply chain and logistics [8][15]. Group 4: Globalization and Future Prospects - The partnership will also explore global capacity layout and technological innovation, aiming to enhance international competitiveness and address global economic challenges [13][14]. - Future collaboration may include capital cooperation and deeper global strategies, particularly in response to trade risks and supply chain uncertainties [14][15].