国补可叠加跨店满减等大促补贴，快手618玩法升级

Core Viewpoint - The upcoming 618 shopping festival is a crucial marketing event for e-commerce platforms, and Kuaishou is leveraging its full-domain operational strategy and AI capabilities to enhance merchant performance and consumer engagement [1][3][8]. Group 1: Kuaishou's Strategies for 618 Shopping Festival - Kuaishou will integrate resources to provide 100 billion traffic incentives and 20 billion subsidies to support merchants during the 618 shopping festival [3]. - The platform will implement four key incentive policies: traffic support for merchants, user subsidies, tiered support for merchants, and a focus on high-quality products [2][3]. - The "National Subsidy" program will be combined with various discounts and promotions, significantly boosting sales for seasonal energy-efficient products [5]. Group 2: AI and Full-Domain Operations - Kuaishou's full-domain operations are maturing, with a nearly 20% year-on-year increase in multi-scenario buyers and over 50% growth in short video GMV in 2024 [8]. - The company aims to utilize AI to empower merchants across the entire operational chain, reducing costs in content production, targeted advertising, and customer service [8][9]. - New merchant support programs, such as the "New Merchant Cold Start Plan," are designed to assist new businesses in their initial 90 days [9]. Group 3: Growth in E-commerce Content and Merchant Performance - In April 2025, Kuaishou's e-commerce influencers saw a 19% year-on-year increase in daily order volume, indicating strong growth in influencer-driven sales [10]. - The platform's "pan-shelf" model has led to a 68% year-on-year increase in transaction volume for product cards, highlighting the importance of this channel for merchants [12][13]. - Kuaishou is focusing on enhancing the exposure of products through targeted advertising, which has resulted in a 189% year-on-year increase in daily product placements [13]. Group 4: Support for Different Merchant Types - Kuaishou is tailoring its support for merchants based on their operational capabilities, offering a one-stop marketing tool for new merchants and advanced strategies for more experienced sellers [12]. - The platform's dual-driven model of content and shelf operations is expected to continue driving growth and improving business quality [13].