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不想再被割,这届年轻人搞了个购物车互助表格
后浪研究所·2025-05-09 07:41

Core Viewpoint - Traditional consumer habits are undergoing profound changes, with consumers becoming increasingly sensitive to brand premiums and seeking alternatives that offer better value [1][2]. Group 1: Changing Consumer Behavior - Consumers are bypassing traditional brand channels and seeking "same factory, same source" alternatives, leading to a rise in diverse shopping methods such as cross-border shopping, purchasing from agents, and second-hand transactions [2]. - The external environment, including global economic pressures and tariff fluctuations, has created uncertainty in the pricing of imported goods, increasing consumer anxiety over price hikes and driving interest in domestic alternatives [3]. - There is a shift towards valuing practical benefits, user experience, and long-term companionship in consumer choices, as highlighted by the concept of the "Fourth Consumption Era" proposed by Japanese sociologist Miura Nobu [6]. Group 2: The Search for Quality Products - The focus is shifting from rapid purchasing to careful selection, emphasizing the importance of finding timeless, quality products that withstand the test of time [4][7]. - The traditional "grass-planting" model of marketing is being questioned, with a call for a more decentralized and transparent approach to discovering genuine quality products [9]. - Everyday items that have proven their value over time, such as a long-lasting juicer or a durable pen, are seen as the most valuable possessions [9]. Group 3: Community Engagement and Collective Wisdom - A collaborative initiative called "Million Choices BEST100" aims to gather consumer recommendations for trusted quality products, creating a "good product map" based on real-life experiences [11][18]. - The initiative encourages participation through a shared, dynamic spreadsheet that allows users to contribute and validate product recommendations, breaking free from algorithm-driven information silos [12][14]. - Two curated lists will be generated from the collected data: the "BEST 100" list featuring the most representative long-lasting products and a personalized list catering to various needs and budgets [17][18].