84岁“鞋王”疑遭子孙逼宫，百年“双星”不安宁

Core Viewpoint - The article discusses the recent turmoil within Qindao Double Star's management, particularly focusing on the public letter from Wang Hai, the company's president, alleging attempts by his family members to seize control of the company [2][4][8]. Group 1: Power Struggle - Wang Hai, aged 84, claims he was physically threatened and restricted by his son and daughter-in-law in an attempt to force him to relinquish control of the company [2][4][7]. - The authenticity of Wang Hai's letter is disputed, with company representatives stating it may be fake, while his daughter-in-law, Xu Ying, claims they cannot locate him [2][8][9]. - Xu Ying and Wang Jun, Wang Hai's son, have gained significant control over the company, with Xu holding approximately 45.569% of shares, making her the largest shareholder [8][9]. Group 2: Wang Hai's Legacy - Wang Hai is credited with transforming Double Star into a leading brand in the Chinese sports shoe industry, earning the title "Shoe King" [2][15]. - The company has a rich history dating back to 1921, with significant milestones achieved under Wang Hai's leadership, including innovative marketing strategies that propelled the brand to national prominence [15][18]. - Despite his advanced age, Wang Hai remains a central figure in the company, actively participating in its operations and public image [9][19]. Group 3: Challenges Facing Double Star - Double Star's brand value is reported at 49.2 billion, but the company has struggled to maintain its market presence, facing competition from younger brands and a decline in store numbers [22][24]. - The company has also faced operational challenges, including a lack of transparency regarding its financial data and the performance of its real estate ventures [24]. - Qingdao Double Star, the tire business, has reported continuous losses since 2019, with a cumulative loss of approximately 1.76 billion, raising concerns about its future viability [24][25].