沪上阿姨上市：从安利辞职到创业逆袭，这对70后夫妇茶饮每年卖超100亿

Core Viewpoint - The article discusses the recent IPO of "沪上阿姨" (Hushang Ayi), a tea beverage company, highlighting its market performance, growth strategies, and challenges in a competitive landscape [1][4][34]. Group 1: Company Overview - "沪上阿姨" was founded in 2013 by 单卫钧 and 周蓉蓉, inspired by a local tea shop in Shanghai [10]. - The company has differentiated itself with products like "五谷奶茶" and has expanded its offerings to include fresh fruit tea and other beverages [11][13]. - As of December 31, 2024, "沪上阿姨" operates 9,176 stores, with 99.7% of them being franchise-operated [13][15]. Group 2: Financial Performance - The company's revenue for 2022, 2023, and 2024 was 2.199 billion, 3.348 billion, and 3.285 billion yuan respectively, with net profits of 149 million, 388 million, and 329 million yuan [15][16]. - The decline in revenue for 2024 is attributed to reduced income from franchises and self-operated stores, alongside increased competition in the tea beverage industry [16]. Group 3: Market Position and Strategy - "沪上阿姨" focuses on the lower-tier market, with over 50% of its stores located in third-tier cities and below, and it ranks first among mid-priced tea beverage brands in northern China [13][34]. - The company aims to enhance its brand presence and expand its store network, with approximately 15% of the IPO proceeds allocated for this purpose [37]. Group 4: Competitive Landscape - The tea beverage market is highly competitive, with "沪上阿姨" facing challenges from other brands in the same price range, such as 茶百道 and 古茗 [34]. - The average single-store GMV decreased from 1.6 million yuan in 2023 to 1.4 million yuan in 2024, indicating increased competition and market saturation [37]. - The coffee segment, where "沪上阿姨" also operates through its "沪咖" brand, is experiencing similar competitive pressures, with the company holding a mere 0.2% market share in the fresh coffee market [36][37].