又有头部券商迎来重要人事变动！

Core Viewpoint - The appointment of Cheng Fei as the new general manager of Dongfang Hong Asset Management is seen as a crucial step for the firm to strengthen its core competitiveness and accelerate strategic transformation [1][2]. Group 1: Leadership and Experience - Cheng Fei has over 19 years of experience in the asset management sector, having previously served as Vice President and General Manager of the Asset Management Headquarters at Guosen Securities [1]. - Under his leadership, Guosen Securities' asset management business grew significantly, moving from outside the top twenty in revenue rankings to eighth place by mid-2024 [1][3]. Group 2: Current Status and Challenges - Dongfang Hong Asset Management is currently in a "second entrepreneurship" phase, with total entrusted asset management scale reaching 216.568 billion yuan as of December 2024, including public fund management of 166.169 billion yuan [3]. - The firm faces significant challenges in strategy, licensing, and branding as it seeks to enhance its core competitiveness across multiple dimensions [2]. Group 3: Competitive Advantages - Dongfang Hong has developed certain competitive advantages, particularly in active equity and "fixed income plus" areas, with a diversified product strategy showing initial success [3]. - The brand has gained considerable recognition, supporting its transformation efforts, and its long-term performance in asset management ranks among the industry leaders, with a 10-year active management return rate of 165.10%, the highest in the industry [3][4]. Group 4: Future Outlook - Under Cheng Fei's leadership, there is potential for significant breakthroughs in integrated research and investment platform construction, product management systems, and stability and richness of funding sources, which could further enhance the company's core competitiveness [4].