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再提“重新创业”,AI时代下的阿里要“像创业公司一样思考”
第一财经·2025-05-09 15:12

Core Viewpoint - Alibaba Group's CEO, Wu Yongming, emphasizes the need for a "return to the original intention and re-entrepreneurship" in light of the AI technology revolution, advocating for a startup mentality to create opportunities and mitigate risks [1][2]. Group 1: Strategic Focus and Management Changes - The term "re-entrepreneurship" has been frequently mentioned by Alibaba's management in recent years, reflecting the company's ongoing challenges in finding new growth amid market share losses to competitors like Pinduoduo and Douyin [2][3]. - Wu Yongming, upon becoming CEO, established "user-first, AI-driven" as the strategic focus, aiming for a younger management team and prioritizing technology and globalization [2][3]. - In December 2023, Wu was appointed CEO of Taotian to enhance strategic collaboration and resource allocation within Alibaba's core e-commerce business [2][3]. Group 2: Business Performance and Strategic Adjustments - Alibaba has faced significant pressure due to slowing growth in its core e-commerce business and market share losses, prompting reflections on past mistakes and a renewed focus on customer needs [3][4]. - The company has completed strategic refocusing, identifying e-commerce and cloud computing as core businesses while reducing investments in non-core assets [3][4]. - Despite these adjustments, Alibaba still faced challenges, including declining EBITA and revenue shortfalls, leading to the establishment of an e-commerce business group to consolidate resources [3][4]. Group 3: Embracing AI and Future Investments - Wu Yongming's renewed call for "re-entrepreneurship" comes with a commitment to significant investments in AI and cloud infrastructure, with over 380 billion allocated for the next three years, marking the largest investment cycle in Alibaba's history [8][9]. - The company aims to leverage AI to enhance product and service synergies, improve user experiences, and reshape organizational operations [8][9]. - The upcoming "Ali Day" symbolizes Alibaba's commitment to embracing transformative innovations and the challenges of re-entrepreneurship in the AI era [9].