雷军，冲上热搜！

Core Viewpoint - The recent traffic accident involving the Xiaomi SU7 has led to significant public scrutiny regarding the safety of Xiaomi's smart driving system and its marketing practices, resulting in a brand trust crisis and stock price fluctuations [7]. Group 1: Incident and Response - On March 29, a serious traffic accident occurred involving a Xiaomi SU7 standard version, which drew considerable media attention and criticism towards Xiaomi and its founder Lei Jun [1]. - Following the incident, Lei Jun publicly committed to cooperating with police investigations and addressing concerns from the families involved and the public [2]. - Lei Jun's social media activity decreased significantly after the accident, but he later expressed that the support he received helped him regain confidence and motivation [3][6]. Group 2: Stock Performance - Since the accident, Xiaomi's stock price initially declined but has since shown signs of recovery, currently trading above HKD 50 per share [8]. Group 3: Sales and Expansion - Despite the incident, Xiaomi's automotive sales remained robust, with over 28,000 vehicles delivered in April, and plans for further expansion with new store openings across various cities [10]. Group 4: Industry Response to Smart Driving Terminology - The accident has prompted a broader industry reevaluation of terminology related to smart driving, with companies like Xiaomi changing their marketing language from "smart driving" to "assisted driving" to avoid misleading consumers [14]. - Regulatory bodies are emphasizing the need for clear definitions and responsibilities regarding smart driving technologies, urging manufacturers to avoid exaggerated claims [18].