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李嘉诚,出手!

Core Viewpoint - Li Ka-shing's company is selling the residential project Yushuiyuan at a significant discount, with prices dropping to 70% of the original price, raising concerns and interest in the market [2][3][5]. Summary by Sections Project Overview - Yushuiyuan, developed by Cheung Kong Holdings, has been under development for over 20 years and is the first residential project by Li Ka-shing in Beijing [4]. - The project covers a total area of approximately 400,000 square meters, acquired in 2001 for 700 million yuan, resulting in a land cost of only 1,750 yuan per square meter [2][9]. Pricing and Sales Strategy - The average selling price for high-rise units has been reduced to 70,000 yuan per square meter, with total prices starting from 9.8 million yuan, a decrease of nearly 1 million yuan compared to last year's opening price [2][5]. - The current selling price represents a reduction of approximately 20,000 to 29,000 yuan per square meter from the previous record price of 90,700 to 99,700 yuan per square meter [5]. - The project is offering various unit types, including 140 square meter and 185 square meter apartments, with total prices below 10 million and 13 million yuan respectively [3]. Market Context and Implications - Analysts suggest that the price reduction is a response to current market conditions and aims to accelerate sales, given the project's long development cycle and low land costs [7]. - The project is strategically located near key commercial areas and transportation hubs, enhancing its attractiveness despite the price drop [8]. - This sale is part of Li Ka-shing's ongoing strategy of "buying low and selling high," as the current price is still nearly 40 times the original land acquisition cost [8]. Compensation for Existing Owners - To address concerns from previous buyers who purchased at higher prices, the developer is offering compensation options, including renovation subsidies or cash differences ranging from 800,000 to 1 million yuan [6].