胖都来突然发文考虑换名字,抖音账号清空
21世纪经济报道·2025-05-11 00:19

Core Viewpoint - The opening of "胖都来" in Haining, Zhejiang, has sparked significant attention due to its name's similarity to "胖东来," leading to public discussions and legal actions [1][5]. Company Overview - Zhejiang胖都来商业管理有限公司 was established on February 20, 2025, with a registered capital of 10 million RMB. The company operates in various sectors, including commercial complex management and retail sales [14][15]. - The legal representative of the company is 都建明, who has indicated that the name "胖都来" can be changed based on public suggestions [1][4]. Name Controversy - The name "胖都来" was chosen after the initial name "淘都来" was criticized for its negative connotation. The term "胖" is intended to convey abundance and prosperity [4]. - "胖东来" has issued a lawyer's letter and filed a complaint with the market supervision administration regarding the name similarity, asserting that it constitutes trademark infringement [5][13]. Public Reaction - Many netizens have criticized "胖都来," describing it as imitative and lacking originality, with comments suggesting it has a "shanzhai" (knockoff) feel [11]. - The official social media account of "胖都来" has been cleared of content due to violations of community guidelines, and it is currently banned from posting until June 9, 2025 [16].