乘联分会·2025-05-11 01:56Group 1: Overall Performance of Passenger Car Market - In March, the passenger car market sales reached 1.874 million units, a year-on-year increase of 20.6% and a month-on-month increase of 42.9% [5] - The new energy vehicle (NEV) market sales were approximately 969,000 units, with a year-on-year increase of 38.8% and a month-on-month increase of 47.7%, slightly outperforming the overall market [5] - The NEV penetration rate reached 51.7% in March, up 6.8% compared to the same period last year [5] Group 2: New Energy Market Performance - In March, pure electric vehicle sales were about 639,000 units, a year-on-year increase of 54.1% and a month-on-month increase of 51.9% [11] - Plug-in hybrid sales were approximately 330,000 units, with a year-on-year increase of 16.4% and a significant month-on-month recovery of 40.2% [11] - Cumulative NEV sales for 2025 are projected to be 2.329 million units, with a cumulative year-on-year increase of 34.0% [11] Group 3: Top Cities for NEV Sales - The top 10 cities accounted for 25.0% of NEV sales, an increase from 23.2% in the previous month [12] - The top three cities for NEV sales were Guangzhou, Chengdu, and Shenzhen [12] - The top 10 cities achieved a NEV penetration rate of 50% or more, with Shenzhen leading at 70.4% [12] Group 4: Market Dynamics and Key Events - In March, 84.1% of pure electric vehicle sales were to individual users, a year-on-year increase of 73.9% [19] - Geely launched its "Qianli Haohan" intelligent driving solution on March 3, covering various models under its brands [20] - BYD announced its new generation Super e-platform on March 17, featuring advanced technologies such as high-voltage architecture and silicon carbide power chips [22] - Chery unveiled its intelligent strategy on March 18, aiming to become a leader in the global intelligent mobility ecosystem [24] Group 5: Industry Policies - On March 16, the State Council issued a special action plan to boost consumption, aiming to expand domestic demand and enhance consumer willingness [27]