证券时报·2025-05-11 09:40Core Viewpoint - Major social media platforms including WeChat, Douyin, Taobao, and Kuaishou are intensifying efforts to regulate and eliminate inappropriate micro-dramas that promote harmful values and violate community standards [2][5][12][18]. WeChat - WeChat is committed to creating a safe and healthy platform environment, implementing strict audits and management of micro-drama content to ensure compliance with regulations [2]. - Recent inspections revealed micro-dramas containing harmful content, leading to the removal of several titles that promote extreme emotions or implicit sexual content [2]. - Specific titles and programs identified for violations include those with extreme opposition sentiments and inappropriate themes [3]. Douyin - Douyin emphasizes the importance of fostering a positive community and is actively managing micro-drama content to eliminate those with harmful value orientations [5]. - In April, Douyin intercepted and removed 223 micro-dramas for violating community standards, with many being blocked before they could go live [5]. - Notable titles removed include those promoting violence, extreme insults, and unhealthy family dynamics [6][7][8][9]. Taobao - Taobao is focused on enhancing the online environment by encouraging creators to produce innovative and positive micro-dramas [12]. - In April, Taobao removed 45 micro-dramas that exhibited vulgar content or promoted negative societal values such as materialism and superstition [12]. Kuaishou - Kuaishou has identified and addressed micro-dramas with poor titles and misleading content, taking action against accounts that engage in "content swapping" to evade regulations [18]. - The platform has intercepted and removed nearly 100 micro-dramas and dealt with over 60 related accounts, reporting severe violations to a blacklist [18].