Core Viewpoint - Despite a recent decline in gold prices, the market has maintained a high level of volatility since the beginning of the year, leading to new trends in gold purchasing behavior among consumers [1][2]. Group 1: Gold Price Trends - As of the latest report, COMEX gold futures are trading around $3221 per ounce, with a daily decline of over 3.6% from a previous close of $3344 [1][2]. - The highest price recorded recently was $3295.5, while the lowest was $3219.2, indicating significant fluctuations in the market [2]. Group 2: Consumer Behavior - A new trend has emerged with the popularity of ultra-lightweight gold stickers, weighing between 0.01 grams to 0.2 grams, priced from tens to over a hundred yuan, appealing particularly to younger consumers [3]. - The market has also seen a rise in themed gold notes and bars, especially around occasions like Mother's Day, with sales of nearly 100 units in a single day [4][6]. Group 3: Market Dynamics - The price of gold notes generally hovers around 160 yuan, with variations based on real-time gold prices and additional processing fees [6]. - High gold prices have not necessarily benefited sellers, as consumer preferences have shifted towards low-weight, design-oriented gold jewelry, reflecting a trend towards "small and beautiful" products [6]. Group 4: Future Outlook - Analysts suggest that easing trade and geopolitical tensions may lead to a shift of funds from safe-haven assets to riskier investments, potentially putting downward pressure on gold prices [6]. - However, ongoing purchases by central banks and retail speculation may provide some support for gold prices, preventing significant declines [6]. - Goldman Sachs has reiterated a bullish long-term outlook for gold, predicting that spot gold prices could reach $3700 per ounce by the end of the year and $4000 by mid-2026 [7].
金价,大跳水!低克重“金饼”走俏
证券时报·2025-05-12 11:29